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Privacy Policy

Africa.Luxury Newsroom
Effective Date: 13 August 2026
Last Updated: 13 August 2026

Africa.Luxury respects your privacy and is committed to protecting the personal information of everyone who visits, accesses, subscribes to, communicates with, or otherwise interacts with the Africa.Luxury Newsroom website and related digital services.

This Privacy Policy explains how Africa.Luxury Newsroom (“Africa.Luxury”, “we”, “us”, or “our”) collects, receives, uses, stores, protects, shares, and otherwise processes personal information when you use our Newsroom, subscribe to our communications, interact with our content, contact us, click links in our communications, or use other services connected with the Newsroom.

The Africa.Luxury Newsroom provides travel news, destination information, accommodation and hospitality content, travel guides, transportation and car rental information, tours and experiences, lifestyle content, promotions, company updates, industry information, and other travel-related editorial and commercial content.

By using the Africa.Luxury Newsroom, you acknowledge that you have read this Privacy Policy and understand the practices described in it.

For privacy-related enquiries, you may contact us at:

Email: experience@news.africa.luxury
Telephone: +233 55 791 4910

1. SCOPE OF THIS PRIVACY POLICY

This Privacy Policy applies to personal information processed through the Africa.Luxury Newsroom, including information collected when you:

This Privacy Policy primarily governs the Africa.Luxury Newsroom. Where you proceed from the Newsroom to a separate Africa.Luxury booking, accommodation, car rental, tour, payment, or other service, additional terms or privacy information may apply to that service.

PART I — INFORMATION WE COLLECT

2. INFORMATION YOU PROVIDE DIRECTLY TO US

Depending on how you interact with the Newsroom, you may provide information including:

2.1 Contact Information

This may include:

2.2 Newsletter Subscription Information

When you subscribe, we may collect:

2.3 Communications

If you contact Africa.Luxury, we may process:

Please avoid sending highly sensitive personal information through ordinary Newsroom contact forms or email unless it is genuinely necessary.

3. INFORMATION COLLECTED AUTOMATICALLY

When you access the Newsroom, certain technical information may be collected automatically by our servers, security systems, analytics technologies, cookies, or similar technologies.

This may include:

We may use this information to understand how visitors use the Newsroom, improve performance, protect the website against abuse, and determine which content is most useful to our readers.

4. EMAIL ENGAGEMENT INFORMATION

Where permitted by applicable law and supported by our email systems, we may receive information about how subscribers interact with emails sent by Africa.Luxury.

This may include whether:

Some email applications and privacy technologies may prevent or distort email open tracking. Accordingly, engagement information may not always accurately establish whether a particular person actually read an email.

We use email engagement information to improve the relevance, performance, deliverability, and quality of our communications.

5. INFORMATION FROM THIRD PARTIES

We may receive limited information from third parties where appropriate, including:

We will use such information only for legitimate business purposes and in accordance with applicable law.

PART II — HOW WE USE INFORMATION

6. PURPOSES FOR WHICH WE PROCESS PERSONAL INFORMATION

We may process personal information for the following purposes.

6.1 Providing the Newsroom

We use information to:

6.2 Managing Newsletter Subscriptions

We may use subscriber information to:

6.3 Personalising Content

Where appropriate, we may use information about engagement and preferences to provide content that is more relevant to readers.

For example, engagement with articles concerning Ghana travel, accommodation, tours, car rentals, or particular destinations may help us understand what types of content are most useful to our audience.

6.4 Analytics and Research

We may analyse website usage to understand matters such as:

Where reasonably possible, we may use aggregated or de-identified information for analytical purposes.

6.5 Website Security

Information may be processed to:

6.6 Customer Service

We use information to respond to:

6.7 Marketing

Subject to applicable requirements, Africa.Luxury may use subscriber information to communicate relevant:

You can unsubscribe from marketing email communications at any time.

6.8 Legal and Regulatory Purposes

We may process information where reasonably necessary to:

PART III — BASIS FOR PROCESSING

7. OUR BASIS FOR USING YOUR INFORMATION

Depending on the circumstances and applicable law, we may process personal information based on one or more of the following:

7.1 Consent

Where you voluntarily subscribe to a newsletter, accept optional cookies, or provide consent for a particular activity, we may process your information on the basis of that consent.

Where processing depends upon consent, you may withdraw that consent subject to applicable law.

7.2 Providing a Service You Requested

Some processing may be necessary because you have requested an action from us, such as responding to an enquiry or administering your subscription.

7.3 Legitimate Business Interests

We may process information where necessary for legitimate interests such as:

Where we rely on legitimate interests, we seek to balance those interests against the privacy rights and reasonable expectations of individuals.

7.4 Legal Obligations

We may process or retain information when necessary to satisfy an applicable legal or regulatory obligation.

PART IV — NEWSLETTER AND SUBSCRIPTIONS

8. SUBSCRIBING TO AFRICA.LUXURY NEWSROOM

Visitors may voluntarily subscribe to receive communications from Africa.Luxury.

A subscription may include:

We may maintain records of subscription and consent to ensure that we can properly administer our mailing list.

9. UNSUBSCRIBING

You are not required to remain subscribed.

Where an unsubscribe facility is included in an email, you may use it to stop receiving applicable marketing or newsletter communications.

You may also request removal by contacting:

experience@news.africa.luxury

We will take reasonable steps to process valid unsubscribe requests.

Please note that unsubscribing from promotional communications does not necessarily prevent us from sending non-marketing communications that may be necessary to respond to an enquiry, process a request, provide a requested service, or comply with law.

We may also retain a limited suppression record after an unsubscribe request so that we know not to add the address back to an applicable mailing list inadvertently.

10. NO SALE OF SUBSCRIBER LISTS

Africa.Luxury does not sell its Newsroom subscriber email list as a commercial mailing database.

We may, however, use service providers to process subscriber information on our behalf where necessary to provide email, hosting, analytics, security, and related services.

Such service-provider access does not constitute the sale of our subscriber list.

PART V — COOKIES AND ANALYTICS

11. COOKIES AND SIMILAR TECHNOLOGIES

The Africa.Luxury Newsroom may use cookies and similar technologies.

A cookie is a small amount of information stored on or associated with a user’s browser or device.

Cookies may be used for purposes such as:

Some cookies may be temporary and disappear when a browsing session ends. Others may remain for a defined period.

Where required, visitors may be provided with choices concerning non-essential cookies.

12. MANAGING COOKIES

Most browsers provide settings that allow users to:

Blocking certain cookies may affect the operation or functionality of some website features.

For more detailed information regarding our use of cookies, visitors should also refer to the Africa.Luxury Newsroom Cookie Policy where published.

PART VI — SHARING OF INFORMATION

13. WHEN INFORMATION MAY BE SHARED

We do not disclose personal information indiscriminately.

Personal information may be shared with appropriate third parties where necessary for legitimate purposes described in this Privacy Policy.

These may include:

13.1 Hosting and Infrastructure Providers

Providers may process technical information necessary to host, secure, deliver, back up, or maintain the Newsroom.

13.2 Email Service Providers

Email infrastructure providers may process subscriber details for purposes including:

13.3 Analytics and Technology Providers

These providers may assist us with website analytics, performance, error monitoring, security, and technical operations.

13.4 Professional Advisers

Information may be disclosed where reasonably necessary to lawyers, accountants, auditors, insurers, consultants, or other professional advisers.

13.5 Government and Regulatory Authorities

We may disclose information where required by applicable law, court order, regulatory requirement, or valid governmental request.

13.6 Business Transactions

If Africa.Luxury or a relevant part of its operations undergoes a restructuring, merger, acquisition, investment, sale, or transfer, information associated with the relevant operation may form part of that transaction subject to applicable legal protections.

14. SERVICE PROVIDERS

Where third parties process personal information on our behalf, we seek to use providers appropriate to the nature of the services being provided.

Service providers may only require access to information necessary to perform their functions.

However, some third-party providers may independently determine aspects of their processing and may maintain their own privacy policies.

PART VII — INTERNATIONAL DATA PROCESSING

15. CROSS-BORDER PROCESSING

The Internet and modern digital services operate internationally.

Some of our hosting, analytics, email, security, cloud, or technology providers may operate infrastructure outside Ghana.

As a result, information may be processed or stored in another country.

Where personal information is transferred internationally, we seek to use appropriate safeguards and service providers and to handle such information consistently with applicable privacy and data protection requirements.

PART VIII — DATA SECURITY

16. HOW WE PROTECT PERSONAL INFORMATION

Africa.Luxury takes reasonable technical and organisational measures designed to protect information against:

Depending on the system and information concerned, measures may include:

17. NO SYSTEM IS COMPLETELY SECURE

Despite reasonable precautions, no website, email system, Internet transmission, database, or digital storage system can be guaranteed to be completely secure.

Accordingly, we cannot guarantee absolute security.

Visitors should also take appropriate precautions when using the Internet, including protecting passwords, securing devices, and being cautious about fraudulent messages purporting to come from Africa.Luxury.

18. DATA BREACHES

If we become aware of a personal data breach, we may investigate the incident and take appropriate steps to:

PART IX — DATA RETENTION

19. HOW LONG WE KEEP INFORMATION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, our legitimate operational requirements, dispute resolution, security, or applicable legal obligations.

Retention periods may vary depending on the type of information.

Subscriber information may generally be retained while a person remains subscribed.

If a person unsubscribes, we may retain limited information recording the unsubscribe request to prevent accidental re-subscription and demonstrate that the request was honoured.

Security logs and technical information may be retained for a reasonable period for troubleshooting, security, fraud prevention, and system integrity.

Communications may be retained where necessary to manage enquiries, maintain appropriate business records, resolve disputes, or satisfy legal requirements.

When information is no longer reasonably required, we may delete, anonymise, or otherwise securely dispose of it.

PART X — YOUR PRIVACY RIGHTS

20. ACCESS TO PERSONAL INFORMATION

Subject to applicable law and appropriate identity verification, you may request information concerning personal data Africa.Luxury holds about you.

21. CORRECTION

If information held about you is inaccurate or incomplete, you may request that it be corrected or updated where appropriate.

22. DELETION

You may request deletion of personal information in circumstances where applicable law provides such a right.

Deletion rights are not necessarily absolute. We may need to retain certain information where there is a legal requirement or another lawful reason to do so.

23. WITHDRAWING CONSENT

Where our processing is based on your consent, you may withdraw that consent.

Withdrawal does not necessarily make processing undertaken before the withdrawal unlawful.

24. OBJECTING TO DIRECT MARKETING

You may object to the use of your information for direct email marketing by unsubscribing or contacting us.

25. OTHER APPLICABLE RIGHTS

Depending on applicable law and the circumstances, you may also have rights relating to:

To exercise a privacy right, contact:

experience@news.africa.luxury

We may need to verify your identity before fulfilling a request, particularly where disclosure or deletion of personal information is requested.

PART XI — CHILDREN’S PRIVACY

26. CHILDREN

The Africa.Luxury Newsroom is a general travel and hospitality information service and is not specifically directed at young children.

We do not knowingly seek to build marketing profiles of children through the Newsroom.

If a parent or legal guardian believes that a child has provided personal information in circumstances that require parental or guardian consent, the parent or guardian may contact us at:

experience@news.africa.luxury

We will review the matter and take appropriate action where required.

PART XII — ADVERTISING, SPONSORED CONTENT AND AFFILIATE LINKS

27. ADVERTISING

The Newsroom may contain advertising, sponsored placements, promotional banners, or commercial content.

Advertisements may relate to Africa.Luxury services or third-party products and services.

Advertising technologies may use cookies or similar mechanisms where permitted and appropriately disclosed.

28. SPONSORED CONTENT

Some articles or features may be sponsored, promotional, produced in partnership with another organisation, or otherwise commercially supported.

Where appropriate, we may identify sponsored or promotional material so readers can understand its commercial nature.

29. AFFILIATE AND TRACKED LINKS

Some links may contain tracking parameters that allow us or another provider to understand whether users interact with particular offers.

Where Africa.Luxury participates in an affiliate arrangement, we may receive a benefit or commission following an eligible transaction without necessarily increasing the amount paid by the customer.

PART XIII — EXTERNAL WEBSITES

30. THIRD-PARTY LINKS

Newsroom articles may link to:

Africa.Luxury does not control the privacy practices of independent third-party websites merely because we link to them.

When you leave our website, the privacy policy of the destination website may apply.

We encourage visitors to review the privacy practices of third parties before providing personal information.

PART XIV — SOCIAL MEDIA

31. SOCIAL MEDIA INTERACTIONS

The Newsroom may provide links to, embeds from, or sharing features associated with social media platforms.

When you interact with a social media service, the relevant platform may receive information about your interaction in accordance with its own terms and privacy practices.

Africa.Luxury does not control independent processing performed by those platforms.

PART XV — BOOKINGS AND COMMERCIAL ENQUIRIES

32. MOVING FROM NEWS CONTENT TO AFRICA.LUXURY SERVICES

Newsroom articles may provide links or calls to action relating to:

If you proceed to make a booking or submit a commercial enquiry, additional information may be required to fulfil that service.

The handling of information required for a booking may be governed by additional Africa.Luxury policies, terms, booking conditions, or notices presented in connection with that service.

PART XVI — SENSITIVE PERSONAL INFORMATION

33. PLEASE DO NOT SEND UNNECESSARY SENSITIVE INFORMATION

The Newsroom’s newsletter and general contact facilities are not intended for collecting highly sensitive documents or information.

Unless specifically requested through an appropriate and secure Africa.Luxury process, please do not submit items such as:

through a general Newsroom subscription form.

If information of this nature is necessary for another Africa.Luxury service, you should provide it only through the authorised process designated for that service.

PART XVII — AUTOMATED SYSTEMS AND ARTIFICIAL INTELLIGENCE

34. TECHNOLOGY-ASSISTED PROCESSING

Africa.Luxury may use automated technologies and artificial intelligence tools to assist with appropriate activities such as:

Where we use such tools, we seek to do so responsibly and consistently with applicable privacy obligations.

We do not intentionally provide highly sensitive subscriber information to general-purpose artificial intelligence systems merely for experimentation.

PART XVIII — ACCURACY OF YOUR INFORMATION

35. KEEPING INFORMATION ACCURATE

You are encouraged to provide accurate information when subscribing or contacting us.

If your information changes, you may contact Africa.Luxury to request an appropriate correction.

Africa.Luxury is not responsible for errors resulting solely from incorrect information voluntarily supplied by a user.

PART XIX — SPAM AND ABUSE

36. PROTECTION OF OUR SUBSCRIPTION SYSTEM

We may use technical measures to detect or prevent:

Information associated with suspected abuse may be retained where reasonably necessary for security and investigation purposes.

PART XX — CHANGES TO THIS PRIVACY POLICY

37. POLICY UPDATES

We may amend this Privacy Policy from time to time to reflect:

When this Privacy Policy is updated, the revised version may be published on the Newsroom with a new “Last Updated” date.

Where a change materially affects how we process information and additional notification or consent is legally required, we will take appropriate steps.

Visitors and subscribers are encouraged to review this Privacy Policy periodically.

PART XXI — GHANA DATA PROTECTION

38. DATA PROTECTION IN GHANA

Africa.Luxury recognises the importance of protecting personal information and intends to handle personal data consistently with applicable data protection requirements in Ghana, including the principles reflected in Ghana’s Data Protection Act, 2012 (Act 843), where applicable to our processing activities.

Our approach to personal information is guided by principles including:

Nothing in this Privacy Policy is intended to remove or restrict a right that an individual has under applicable data protection law.

PART XXII — YOUR RESPONSIBILITIES

39. RESPONSIBLE USE OF THE NEWSROOM

When interacting with Africa.Luxury, users should:

PART XXIII — CONTACTING AFRICA.LUXURY

40. PRIVACY QUESTIONS, REQUESTS AND COMPLAINTS

If you:

please contact the Africa.Luxury Newsroom using the following details:

Email: experience@news.africa.luxury
Telephone: +233 55 791 4910

Please provide enough information for us to understand and respond to your request. For security reasons, we may request reasonable evidence necessary to verify that the request concerns your own personal information.

PART XXIV — FINAL PRIVACY COMMITMENT

41. OUR COMMITMENT

Africa.Luxury believes that building a trusted travel and hospitality platform requires responsible treatment of personal information.

Our objective is to collect only information that serves a legitimate purpose, use it responsibly, protect it appropriately, and provide users with meaningful choices concerning their personal information and communications.

Subscription to the Africa.Luxury Newsroom is voluntary. Subscribers remain free to withdraw from marketing communications, and we will continue working to ensure that our use of personal information reflects appropriate standards of privacy, security, transparency, and responsible digital practice.

For any question concerning privacy or your information, contact:

Africa.Luxury Newsroom
Email: experience@news.africa.luxury
Telephone: +233 55 791 4910

Effective Date: 13 August 2026
Last Updated: 13 August 2026

© 2026 Africa.Luxury. All rights reserved.

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