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Newsletter & Email Subscription Policy

Ghana’s Data Protection Commission states that direct marketing requires prior written consent, and that individuals can later require the controller to stop processing their information for direct marketing. Its compliance guidance also specifically checks whether organisations obtain consent before adding people to electronic marketing lists and provide an opt-out method. (Data Protection Commission)

The policy below is written around those requirements and the Africa.Luxury Newsroom subscription model.

NEWSLETTER & EMAIL SUBSCRIPTION POLICY

Africa.Luxury Newsroom
Effective Date: 13 August 2026
Last Updated: 13 August 2026

Africa.Luxury Newsroom provides readers with travel news, destination information, accommodation features, tourism updates, travel guides, experiences, transportation information, offers, promotions, company news, and other travel and lifestyle content through our website and email communications.

This Newsletter & Email Subscription Policy explains how subscriptions to Africa.Luxury Newsroom communications work, what subscribers may receive, how we obtain and manage consent, how subscriber information is used, how subscribers may change their preferences or unsubscribe, and the standards we apply to responsible email communication.

This Policy should be read together with the Africa.Luxury Newsroom Privacy Policy, Terms of Use, Cookie Policy, and any other policies or specific terms that may apply to a particular promotion or service.

For subscription, privacy, or email-related enquiries, contact:

Email: experience@news.africa.luxury
Telephone: +233 55 791 4910

PART I — PURPOSE AND SCOPE

1. PURPOSE OF THIS POLICY

The purpose of this Policy is to ensure that Africa.Luxury manages its newsletter and email subscription programme transparently, responsibly, securely, and in a manner that respects the choices and privacy of subscribers.

This Policy describes:

2. WHO THIS POLICY APPLIES TO

This Policy applies to individuals who:

This Policy applies whether a subscriber accesses the Newsroom from Ghana or another country.

3. VOLUNTARY SUBSCRIPTION

Subscribing to the Africa.Luxury Newsroom is voluntary.

A person is not required to subscribe in order to read publicly available Newsroom articles unless a particular feature is expressly made available only to subscribers.

A person’s decision not to subscribe will not ordinarily prevent that person from browsing publicly accessible Newsroom content.

Where an Africa.Luxury service requires a person’s email address for a separate operational reason, such as responding to a booking enquiry, that does not automatically mean that the person has subscribed to the Newsroom newsletter.

PART II — WHAT SUBSCRIBERS MAY RECEIVE

4. TYPES OF EMAIL COMMUNICATIONS

Subscribers may receive communications relating to:

5. EDITORIAL AND COMMERCIAL CONTENT

Africa.Luxury Newsroom emails may contain both editorial and commercial material.

Editorial material may include:

Commercial material may include:

Where appropriate, sponsored or promotional content may be identified as such.

6. AFRICA.LUXURY SERVICE PROMOTIONS

By subscribing to communications that expressly include Africa.Luxury offers and marketing, subscribers may receive information about Africa.Luxury services including:

The inclusion of an offer in an email does not guarantee availability.

Specific booking conditions, prices, availability, cancellation policies, eligibility conditions, and promotional terms may apply to individual services.

PART III — SUBSCRIPTION AND CONSENT

7. HOW A PERSON SUBSCRIBES

A person may subscribe by providing requested information through an authorised Africa.Luxury subscription mechanism.

This may include:

8. CONSENT

Africa.Luxury aims to send direct marketing communications only where an appropriate basis for doing so exists.

Where consent is required, we will seek consent before adding an individual to an applicable marketing mailing list.

A subscriber’s consent should represent a genuine decision to receive the relevant communications.

The Data Protection Act, 2012 (Act 843) recognises a person’s right to prevent the processing of personal information for direct marketing and provides for prior consent in connection with direct marketing. Africa.Luxury therefore seeks to operate its subscription system consistently with those principles.

9. WHAT SUBSCRIPTION CONSENT MEANS

Where a person voluntarily enters an email address into a Newsroom subscription form and takes the required action to subscribe, the subscriber is requesting the communications described at or in connection with that subscription form.

Depending on the form used, this may include consent to receive:

Africa.Luxury will not interpret subscription to one clearly separate service as unlimited consent to every possible unrelated form of marketing.

10. RECORD OF CONSENT

To administer subscriptions and demonstrate how a subscriber joined a mailing list, Africa.Luxury may maintain records such as:

These records may be maintained even where a person later unsubscribes, to the extent reasonably necessary to demonstrate and honour the person’s communication preferences.

11. CONFIRMATION OF SUBSCRIPTION

Africa.Luxury may send a confirmation or welcome email after a subscription is submitted.

Where we implement a double opt-in process, a person may be required to confirm the subscription by following a link or other verification mechanism before regular newsletters begin.

A double opt-in process may be used to:

Africa.Luxury may use either single opt-in or double opt-in mechanisms where appropriate and lawful.

12. DO NOT SUBSCRIBE OTHER PEOPLE WITHOUT PERMISSION

You must not knowingly subscribe another person’s email address without that person’s permission.

You must not use the subscription system to:

Africa.Luxury may remove or block subscriptions that appear to be fraudulent or abusive.

PART IV — INFORMATION WE COLLECT

13. BASIC SUBSCRIBER INFORMATION

Depending on the subscription form, we may collect:

An email address will generally be necessary in order to send email communications.

14. INFORMATION ABOUT THE SUBSCRIPTION

We may also record:

15. TECHNICAL INFORMATION

Our systems may automatically process limited technical information associated with subscription activity.

This may include:

Such information may be used for security, fraud prevention, troubleshooting, consent records, and protection of our subscription systems.

PART V — EMAIL ENGAGEMENT DATA

16. EMAIL DELIVERY INFORMATION

Our email systems may record whether an email:

We may use this information to maintain the reliability and reputation of our email systems.

17. EMAIL OPEN INFORMATION

Where technically supported and permitted, our email service may use technology to estimate whether an email was opened.

Such information may help us understand whether subscribers are engaging with our content.

However, email open information is not always accurate.

Privacy features in email applications may:

Africa.Luxury therefore does not treat an email-open indicator as definitive proof that a particular person actually read an email.

18. LINK CLICK INFORMATION

Where permitted, we may record that a subscriber clicked a link contained in an email.

This may allow us to understand:

19. USE OF ENGAGEMENT INFORMATION

Email engagement information may be used for purposes such as:

Where possible and appropriate, we may analyse engagement information in aggregate.

PART VI — FREQUENCY OF EMAILS

20. HOW OFTEN WE MAY SEND EMAILS

Africa.Luxury does not guarantee a fixed number of newsletters unless a particular subscription specifically states a frequency.

The frequency of communications may vary depending on:

Subscribers may therefore receive emails more frequently during periods of significant travel news or major Africa.Luxury campaigns.

21. AVOIDING UNREASONABLE EMAIL VOLUME

Africa.Luxury intends to communicate responsibly.

We aim to avoid sending unnecessary or excessive email communications.

Where feasible, we may use:

to maintain an appropriate communication frequency.

PART VII — PERSONALISATION AND SEGMENTATION

22. CONTENT PREFERENCES

Where our systems support preference management, subscribers may be able to choose topics that interest them.

Examples may include:

23. SEGMENTATION

Africa.Luxury may organise its mailing list into groups based on relevant information such as:

Segmentation helps us reduce irrelevant communication and provide more useful content.

24. PERSONALISATION

Where appropriate, newsletters may be personalised based on information voluntarily supplied by the subscriber or reasonably inferred from the subscriber’s interactions.

Personalisation may include:

We do not intend to use newsletter activity to make decisions that produce serious legal or similarly significant effects on subscribers.

PART VIII — UNSUBSCRIBING

25. RIGHT TO UNSUBSCRIBE

Subscribers may stop receiving applicable newsletter or marketing communications.

Africa.Luxury recognises that a person who has previously agreed to receive direct marketing may later change that decision.

A subscriber does not need to remain subscribed indefinitely simply because they previously consented.

26. UNSUBSCRIBE LINK

Where available, Africa.Luxury marketing and Newsroom emails will provide an unsubscribe mechanism.

A subscriber may follow the unsubscribe instructions contained in the email.

27. UNSUBSCRIBING BY CONTACTING US

A subscriber may also request removal from the Newsroom mailing list by contacting:

Email: experience@news.africa.luxury
Telephone: +233 55 791 4910

When making a request by email, subscribers should preferably write from the email address they want removed or clearly identify that address.

28. PROCESSING AN UNSUBSCRIBE REQUEST

After an unsubscribe request has been successfully processed, Africa.Luxury will take reasonable steps to stop applicable marketing or newsletter communications to that address.

Some system processing may take a short period to complete.

An email that was already technically queued for dispatch before the unsubscribe request was processed may occasionally still arrive.

29. SUPPRESSION RECORDS

After an email address is unsubscribed, Africa.Luxury may retain a limited suppression record.

A suppression record is maintained so that:

Maintaining a suppression record does not mean we will continue sending marketing emails to the unsubscribed address.

30. RE-SUBSCRIBING

A person who previously unsubscribed may choose to subscribe again.

Where this occurs, we may require the person to complete a new subscription or confirmation process.

A new valid subscription may replace the previous suppression status for the particular communications the person has chosen to receive.

PART IX — COMMUNICATIONS THAT MAY CONTINUE AFTER UNSUBSCRIBING

31. MARKETING VERSUS SERVICE COMMUNICATIONS

Unsubscribing from the Africa.Luxury Newsroom mailing list ordinarily stops applicable newsletter and promotional communications.

However, unsubscribing from marketing does not necessarily prevent Africa.Luxury from sending communications that are required for a separate service or transaction.

For example, if you separately make an Africa.Luxury booking, we may still need to send:

These are not necessarily Newsroom marketing emails.

32. LEGAL AND SECURITY COMMUNICATIONS

Where necessary, Africa.Luxury may also communicate with an individual concerning:

Such communications may continue even if the person has opted out of Newsroom marketing.

PART X — BOUNCES, INVALID ADDRESSES AND INACTIVE SUBSCRIBERS

33. BOUNCED EMAILS

An email may bounce where:

Africa.Luxury may automatically or manually suppress email addresses that repeatedly or permanently reject messages.

34. INVALID ADDRESSES

We may remove addresses that appear to be:

35. INACTIVE SUBSCRIBERS

Africa.Luxury may periodically review subscribers who have shown no measurable engagement for an extended period.

We may:

This helps maintain a healthy mailing list and reduce unnecessary communications.

PART XI — SPAM PREVENTION AND EMAIL AUTHENTICATION

36. OUR ANTI-SPAM APPROACH

Africa.Luxury does not intend to operate the Newsroom newsletter as an unsolicited mass-emailing service.

We aim to maintain mailing practices designed to:

37. EMAIL AUTHENTICATION

Africa.Luxury may use technical email authentication and domain-protection mechanisms where appropriate.

These may include technologies intended to:

The availability and configuration of particular technologies may change as our email infrastructure develops.

38. PHISHING AND FRAUDULENT EMAILS

Fraudsters may attempt to impersonate legitimate organisations.

Subscribers should be cautious of messages that:

Africa.Luxury will not ask subscribers to provide account passwords or banking credentials simply to remain subscribed to the Newsroom.

If you are uncertain whether an email is genuinely from Africa.Luxury, contact:

experience@news.africa.luxury
+233 55 791 4910

PART XII — SPAM COMPLAINTS

39. REPORTING UNWANTED EMAIL

If you believe you received a Newsroom email without properly subscribing, contact us.

Please provide the email address that received the communication and, where possible, identify the email concerned.

We will review the matter and take reasonable corrective action where appropriate.

40. EMAILS MARKED AS SPAM

Where an email provider informs us that a subscriber has marked our communications as spam, Africa.Luxury may:

PART XIII — SHARING SUBSCRIBER INFORMATION

41. WE DO NOT SELL THE NEWSROOM MAILING LIST

Africa.Luxury does not sell its Newsroom subscriber mailing list as a commercial database of email addresses.

Subscriber information may, however, be processed by authorised service providers that assist us with the operation of our newsletter.

42. EMAIL SERVICE PROVIDERS

Africa.Luxury may use email delivery, hosting, cloud, analytics, security, or related technology providers.

Such providers may process subscriber information as necessary to provide services such as:

43. SERVICE PROVIDER ACCESS

Service providers should only require access to information relevant to their functions.

Africa.Luxury seeks to use service providers and arrangements appropriate to the nature of the information processed.

Some providers may operate outside Ghana.

PART XIV — INTERNATIONAL PROCESSING

44. INTERNATIONAL EMAIL INFRASTRUCTURE

Email is an international technology.

Even where a subscriber and Africa.Luxury are located in Ghana, a message may pass through or be processed by servers located in other countries.

Our hosting, email, analytics, security, and cloud providers may also operate internationally.

Subscriber information may therefore be processed outside Ghana where necessary to provide our digital services.

45. SAFEGUARDS

Where personal information is processed internationally, Africa.Luxury seeks to handle those arrangements consistently with applicable data protection requirements and to use appropriate service providers and safeguards.

PART XV — DATA SECURITY

46. PROTECTING THE SUBSCRIBER DATABASE

Africa.Luxury takes reasonable steps designed to protect subscriber information against:

Depending on the system, measures may include:

47. NO ABSOLUTE SECURITY GUARANTEE

No email system, database, website, or Internet transmission can be guaranteed to be completely secure.

Although we take reasonable precautions, Africa.Luxury cannot guarantee absolute security.

Subscribers should maintain the security of their own devices and email accounts.

PART XVI — DATA RETENTION

48. ACTIVE SUBSCRIPTIONS

We may retain subscriber information while the subscription remains active and for as long as reasonably necessary to operate the mailing programme.

49. UNSUBSCRIBED USERS

When a subscriber unsubscribes, we may retain limited information necessary to:

50. EMAIL ANALYTICS

Email delivery and engagement records may be retained for a reasonable period for:

Where information is no longer reasonably required, it may be deleted, anonymised, aggregated, or otherwise securely disposed of.

PART XVII — SUBSCRIBER RIGHTS

51. ACCESS

Subject to applicable law, subscribers may request information regarding personal data Africa.Luxury holds about them.

52. CORRECTION

Subscribers may request correction of inaccurate personal information.

53. WITHDRAWAL OF CONSENT

Where processing is based on consent, a subscriber may withdraw that consent.

For newsletter and direct marketing communications, this can ordinarily be achieved by unsubscribing.

54. OBJECTION TO DIRECT MARKETING

A subscriber may request that Africa.Luxury stop using the subscriber’s information for direct marketing.

Africa.Luxury will take reasonable steps to honour valid requests consistent with applicable law.

55. DELETION

Where applicable, subscribers may request deletion of personal information.

Deletion rights are subject to legal and operational exceptions.

For example, Africa.Luxury may need to preserve a limited suppression record to ensure that an unsubscribe instruction remains effective.

56. COMPLAINTS

Subscribers may contact Africa.Luxury if they are dissatisfied with how their information has been used.

Email: experience@news.africa.luxury
Telephone: +233 55 791 4910

Individuals may also have rights to raise concerns with the appropriate data protection authority under applicable law.

PART XVIII — CHILDREN AND SUBSCRIPTIONS

57. CHILDREN’S EMAIL ADDRESSES

The Africa.Luxury Newsroom is a general travel and hospitality publication and is not specifically designed as a newsletter for young children.

We do not knowingly seek to create marketing profiles of children through the Newsroom subscription system.

Where we become aware that information concerning a child has been submitted in circumstances requiring parental or guardian involvement, we may take appropriate steps to remove or restrict the subscription.

Parents or legal guardians may contact:

experience@news.africa.luxury

PART XIX — PROMOTIONS AND COMPETITIONS

58. PROMOTIONAL SUBSCRIPTIONS

Some campaigns, competitions, giveaways, or special offers may provide an opportunity to subscribe to Africa.Luxury communications.

Where participation in a competition and subscription to marketing are separate choices, Africa.Luxury may distinguish those choices where required.

Specific promotional terms may also apply.

59. COMPETITION ENTRIES DO NOT AUTOMATICALLY OVERRIDE CHOICE

Providing an email address to participate in an activity does not automatically give Africa.Luxury unlimited permission to use the address for unrelated marketing where separate consent is required.

Africa.Luxury will seek to respect the purpose for which information was originally provided.

PART XX — FORWARDING AND SHARING EMAILS

60. SHARING OUR NEWSLETTER

Subscribers may generally forward an Africa.Luxury Newsroom email to friends, family, or colleagues for personal, non-commercial purposes.

However, a person who receives a forwarded newsletter does not automatically become an Africa.Luxury subscriber.

They must voluntarily subscribe themselves if they wish to receive future newsletters directly.

61. DO NOT USE OUR NEWSLETTER FOR SPAM

Africa.Luxury newsletters must not be used as a basis for:

PART XXI — INTELLECTUAL PROPERTY IN EMAIL CONTENT

62. OWNERSHIP

Newsletter content may include material protected by copyright, trademark, and other intellectual property rights.

This may include:

Unless otherwise stated, such rights belong to Africa.Luxury or the applicable rights holder.

63. PERSONAL SHARING

Subscribers may generally share links to publicly accessible Newsroom articles for personal and non-commercial purposes.

Subscription to the newsletter does not transfer ownership of Africa.Luxury intellectual property to the subscriber.

PART XXII — THIRD-PARTY LINKS

64. LINKS IN EMAILS

Africa.Luxury emails may contain links to:

Independent third-party sites may have their own terms and privacy practices.

Africa.Luxury does not control those policies merely because a link appears in our newsletter.

PART XXIII — ADVERTISING AND AFFILIATE CONTENT

65. EMAIL ADVERTISING

Africa.Luxury newsletters may include advertisements or promotional placements.

An advertisement may promote:

66. AFFILIATE LINKS

Some links may be commercially tracked or affiliate links.

Africa.Luxury may receive a commission, referral benefit, or other commercial consideration where a subscriber follows a qualifying link and completes a transaction.

Where appropriate, commercial relationships may be disclosed.

PART XXIV — EMAIL CONTENT ACCURACY

67. CHANGING TRAVEL INFORMATION

Travel information changes frequently.

An email may include information concerning:

that was accurate when the email was prepared but subsequently changed.

Subscribers should verify important information before relying on it for a booking or travel decision.

68. ERRORS

Africa.Luxury may issue corrections where an important newsletter error is identified.

Minor typographical or formatting errors may not necessarily result in a separate correction email.

PART XXV — CHANGES TO THE SUBSCRIPTION SERVICE

69. CHANGES TO EMAIL PROGRAMMES

Africa.Luxury may modify its newsletter programme over time.

Changes may include:

70. MATERIAL CHANGES

Where a change materially alters the purpose for which subscriber information is used and additional consent is required by applicable law, Africa.Luxury will seek appropriate consent before using the information for the materially different purpose.

PART XXVI — SUSPENSION OR TERMINATION OF THE NEWSLETTER

71. AFRICA.LUXURY MAY DISCONTINUE A NEWSLETTER

Africa.Luxury may suspend, replace, combine, rename, or discontinue a Newsroom newsletter or mailing programme.

If a mailing programme is discontinued, Africa.Luxury may stop sending the relevant communications.

Where subscriber information is no longer required, it may be deleted or retained only as reasonably necessary for legal, security, or suppression purposes.

PART XXVII — GHANA DATA PROTECTION

72. DATA PROTECTION ACT, 2012 (ACT 843)

Africa.Luxury intends to manage Newsroom subscriber information consistently with applicable data protection requirements in Ghana, including the principles of the Data Protection Act, 2012 (Act 843).

These include principles concerning:

Ghana’s Data Protection Commission also recognises individuals’ rights concerning direct marketing, including the right to prevent their personal information from being processed for direct marketing purposes.

73. RESPONSIBLE DIRECT MARKETING

Africa.Luxury’s approach to direct email marketing is based on the following principles:

PART XXVIII — RELATIONSHIP WITH OTHER POLICIES

74. PRIVACY POLICY

The Africa.Luxury Newsroom Privacy Policy provides additional information about:

This Newsletter & Email Subscription Policy should be read together with the Privacy Policy.

75. TERMS OF USE

Use of the Africa.Luxury Newsroom website and its content is also governed by the Africa.Luxury Newsroom Terms of Use.

76. COOKIE POLICY

Website subscription forms and associated analytics or security systems may use cookies or similar technologies.

Additional information may be provided in the Africa.Luxury Newsroom Cookie Policy.

PART XXIX — QUESTIONS AND COMPLAINTS

77. SUBSCRIPTION QUESTIONS

You may contact Africa.Luxury if you:

Contact:

Email: experience@news.africa.luxury
Telephone: +233 55 791 4910

78. INFORMATION TO INCLUDE

To help us resolve a subscription issue, you may provide:

Please do not send passwords, payment-card PINs, banking credentials, or unnecessary sensitive documents when making a newsletter enquiry.

PART XXX — UPDATES TO THIS POLICY

79. POLICY CHANGES

Africa.Luxury may update this Newsletter & Email Subscription Policy from time to time.

Changes may be made because of:

The current version may be published on the Africa.Luxury Newsroom website.

The “Last Updated” date will indicate when the Policy was most recently revised.

PART XXXI — FINAL SUBSCRIBER COMMITMENT

80. OUR COMMITMENT TO SUBSCRIBERS

Africa.Luxury Newsroom aims to build its subscriber community through permission, relevance, transparency, and trust.

Our goal is not simply to send more emails. Our goal is to deliver useful communications that help readers discover:

Subscribers remain in control of whether they wish to continue receiving applicable marketing communications.

We will continue to work to:

If you no longer wish to receive Africa.Luxury Newsroom marketing communications, use the unsubscribe facility provided in an applicable email or contact us directly.

Africa.Luxury Newsroom

Email: experience@news.africa.luxury
Telephone: +233 55 791 4910

Effective Date: 13 August 2026
Last Updated: 13 August 2026

© 2026 Africa.Luxury. All rights reserved.

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